Basic Website Optimisation Tips

Wednesday, June 22, 2011 |

So youʼve learnt all there is to know about building your website from the ground up and the importance of dedicated servers for big internet players. But what about all this talk of website optimisation? The fact is that schools of thought on how to successfully optimise your website are constantly changing but there are a few things that remain constant. Weʼve listed them here:

Get to know how people are searching for websites like yours

Using Googleʼs free online keyword tool you are able to search for the keywords that are being used to find services and products like yours, using search engines. This is the first and most important step in building a high quality optimised website so take your time, test out keywords, and test a number of long and short keyword phrases in a search engine like Google and see who comes up. You should see a few competitors right up there. This is a good indication that perhaps the search term you have just used is one that is valuable to you.

Quality Content

While keywords are extremely important, one of the main things to remember is to keep your content relevant, easy to read and not too keyword heavy. Of course though, you should select a number of keywords to be used in each new post/web page. By heavily bombarding your content with keywords Google might even penalize you, so be aware of this.

Itʼs also a good idea to constantly update your content. Websites that are static for long periods of time are not seen favourably by Google however websites that constantly have new content and are updated regularly are given priority.

Internal links

Creating relevant links from one page to the other on your website is a great way to help boost your ranking and optimise your website without having to begin with your external link building.

From the ground up

From domain names to the structure of your site the optimisation needs to begin right from the early stages. Make sure that the developer you are working with knows the best practices for building a highly optimised site. This will make a big difference in the future. This includes things like using keywords and key phrases in your HTML title tag.

Domain names

Choosing the right domain name is another important thing to consider when you want to build a website that is able to generate lots of traffic. The name of your business should be relevant. Consider branding, rank in the search engines and the linkability. Using a keyword in your domain name will not only give people an idea immediately of what you offer, but it also helps with the search engine optimisation of your site, not to mention branding in your chosen industry.

Search engine optimisation practices are constantly changing as the world wide web itself changes. But as long as you know some of the basic optimisation tips and implement them effectively, you will be on your way to increasing your web ranking in no time.


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